In the past 20 years of development, Phoenix Artist Material has always pursued the development path of "specialization, branding and internationalization", serving the global market with professional and excellent painting materials, and enhancing the R&D and innovation ability of independent brands to enhance the added value of manufacturing industry. In the global layout of several production bases and sales branches, behind this series of development path, cannot do without the blessing of Phoenix Artist Material headquarters economy. If Phoenix Artist Material is gradually developing into an art Kingdom, the Wuxi headquarters building of Phoenix Artist Material on Huayuan road is equivalent to the head center. It is not only a decision-making and leading organization, but also a command and control center, R&D center and sales center. It is an important strategic base for commanding factories at home and abroad and global sales network. Through the development of headquarters economy, Phoenix Artist Material promotes the coordinated development and high-quality development of the whole industry chain, and constantly improves the core competitiveness and sustainable development ability of the enterprise.
 The headquarter plans to be a strong support the group as a whole
Since 2018, major country trade disputes have been transmitted to the foreign trade industry, and the international market has changed dramatically. By the first half of 2020, the pandemic broke out at home and abroad one after another, and the global supply chain and terminal consumer market was even more unpredictable. The unified dispatching and command of Phoenix Artist Material in the headquarters is sinking to deal with and strive to turn crisis into opportunity. All factories actively responded to the structural adjustment of orders, flexibly followed up, gave full play to the advantages of scale, locked in the cost of raw materials with collaborative purchasing ability, and met the market opportunities prevailing in the global housing economy with strong supply ability.
 Division of labor does not divide the company, Phoenix Artist Material in the world working together
With the continuous expansion of the scale of Phoenix Artist Material, the group's senior management timely put forward the slogan of "team cooperation, integrated development", and regarded it as one of the enterprise spirits. This is also the valuable experience accumulated in the development of Phoenix Artist Material at home and abroad. At the end of 2014, when Phoenix Artist Material was building a new factory in Cambodia. Under the overall planning of the headquarters, Phoenix Artist Material in Vietnam made full use of the advantages of distance, played the role of big brother, assisted the operation of Van Gogh Artist Material in Cambodia, and dispatched Vietnamese technical backbone to Cambodia, which helped ensure the production of the new factory quickly on the right track. In 2019, Cambodia's second phase factory, Cambodia's Phoenix Artist Material, was founded. It also received support from Cambodia's Van Gogh Artist Material and domestic headquarters. The headquarters dispatched talents from Wuxi, Shuyang and other places in different positions, such as engineering management, production management, quality management, procurement, technical backbone, to assist the creation of Cambodia's Phoenix Artist Material. Cambodia's Van Gogh Artist Material also helped the daily operation of the new factory in an all-round way. In March 2021, Anhui new project was officially founded. The first batch of technical backbone and management cadres with more than 10 people, went to Shuyang Phoenix Artist Material to carry out a 10-day internship training. Shuyang Phoenix Artist Material support wholeheartedly, not only properly arranged living, board and lodging, but also arranged rich and solid training and internship content. Each workshop director sent excellent staff with excellent skills to pair up with the trainees, sharing valuable management experience with the brothers and sisters of the new company. The mutual assistance of each brother factory not only enables the rising star to stand on the high starting point and high standard from the beginning, but also enables Phoenix Artist Material to make full use of the large-scale advantages and diversified pattern to enhance the market response ability.
 Technological innovation leads industrial upgrading and promotes high quality development of enterprises.
Like most manufacturing enterprises, Phoenix Artist Material is also faced with the curse of rising raw materials and labor costs. Even if we strive to become the world's "painting materials factory", what we earn is still hard-work money. Compared with the world's top 500 enterprises which are more competitive and creative, how can we create core advantages in the future?As we all know, in manufacturing enterprises, R&D and sales are the real high value-added links, and the intermediate production links produce relatively low benefits, which is the famous "smile curve" theory. In the past 20 years, Phoenix Artist Material has made great efforts to improve the two ends of the “smile curve”, focusing on technological innovation, leading the upgrading and transformation of the industry, and continuously promoting production automation and product intelligence. Wuxi factory, as a sample workshop of the headquarters, focuses on R&D and application. First, it is engaged in product R&D, proofing, trial production and other links to improve the process and formula and lead the quality improvement of the whole Phoenix Artist Material. The second is to provide artists with high-end customization business, such as high-end customization of special coated cloth, special specifications, super wide door frame, etc., and the third is the directional development business of all kinds of suits.
In terms of sales, Phoenix Artist Material is based on the international and domestic double bad pattern and adheres to the principle of paying equal attention to the overseas and domestic markets, traditional trade channels and cross-border e-commerce. On the basis of making traditional foreign trade business bigger and stronger, Phoenix Artist Material should further develop cross-border e-commerce business, vigorously develop private brands, and constantly enhance the global influence of brands.